Ideas are easy.Making themreal is the art.
Ouijutsu is an independent product studio creating thoughtful software at the intersection of artificial intelligence, product design, and hands-on engineering. Less noise. More things that actually work.
Products before promises.
We build things we wish existed. Every project starts with a problem worth solving, not a technology looking for a use case.
AIPays.
An exploration of how to make the moments between AI interactions useful. AIPays is developing a contextual, user-respectful approach to sponsored experiences within AI workflows.
Good ideas.
Better timing.
Rethinking thoughtful discovery inside AI-first workflows.
Small tools.
Real utility.
Experiments in browser-first productivity and the everyday details that make software genuinely useful.
Intelligence,
put to work.
Applied machine learning, automation, and agentic systems built around clear problems and real workflows.
Less theater.
More craft.
The best software feels obvious in hindsight. Getting there takes judgment, attention to detail, and the discipline to leave things out.
Make it feel easy.
Complex technology should create simple experiences, not make people learn its complexity.
Useful AI, not AI theater.
Start with the job to be done. Bring in models and agents where they genuinely earn their place.
Ship with intention.
Prototypes are a beginning. Reliability, performance, and the details of the actual experience complete the work.
Independent by choice. Serious by nature.
Ouijutsu is a founder-led studio based in France, shaped by a background in data science, machine learning, and production software engineering.
The work draws on nearly a decade of experience solving challenging technical problems, taking ML systems into production, and bridging the gap between research and products people can actually use.
One independent studio. Many interesting problems.
Founded and built by Sofiane Belaribi ↗
THEN
HOW?